Strategic B2B PR and content
Human stories, commercially grounded
I’m Lottie, a freelance copywriter and B2B PR consultant based in beautiful Buxton in the Peak District. I work with businesses to turn complex products and services into clear, compelling content and campaigns they’re proud to put their name to.
Whether you need a strategic PR programme to support your wider business and marketing objectives, or you’re looking for quality copy that perfectly captures who you are, I go all-in.
I take the time to fully understand your business so we can capture and communicate the value of your work, and the passion of the people behind it. I deep dive into the stories, expertise and unique perspectives within your business and use that insight to shape stories that connect with the right audiences, in the right way, and the right places.
About
Over the past decade, I’ve worked both in-house and agency-side, helping businesses tell their stories clearly, confidently and in ways people want to read, share and engage with.
I’ve worked with organisations ranging from SMEs to global corporations, across sectors including technology, the built environment, HR, manufacturing, finance, retail, supply chain and logistics.
Two years ago, I set up on my own, bringing together my B2B experience, passion, and a rounded understanding of what great client service looks like in practice.
I bring a personal, pragmatic, and collaborative approach to everything I do, alongside plenty of ideas, genuine enthusiasm, and fun throughout the process. I care deeply about the quality of what we produce together and treat your business with the same thought and dedication as my own.
Services
PR
Planning and execution of strategic PR programmes that support your wider business and marketing objectives. I take the time to understand your business and sector, no matter how niche or complex, to translate your insight, data and experience into human-focused, commercially grounded stories. Whether you’re looking to raise awareness in a saturated market or create authoritative thought leadership, I combine creativity with pragmatism and agility so our comms continue to cut through the changing AI and media landscape.
Copywriting
Quality written content that clearly and confidently conveys what you do and why it matters. From website copy and thought leadership to press releases, whitepapers, case studies and social content, I help businesses tell stories rooted in human experiences and shaped by purpose, audience and intent. Whether you need a comprehensive content strategy or help with a single project, I capture the heart of your business and bring it to life with content you feel genuinely proud and excited to share.
Agency support
Flexible, experienced support for busy PR and digital marketing agencies. I work as an extension of your team when you need an extra pair of hands, whether that’s to help get projects over the line, support a growing client account, or provide specialist sector expertise. I integrate quickly, collaborate easily, and take real ownership of the work, treating your clients and your brand with the same care I would my own.
Speaker representation
Strategic, relationship-led speaker representation designed to build long-term visibility, credibility and influence. I help formalise and professionalise your speaking offering, positioning you as a high-value, authoritative thought leader in your field. I research, source and secure speaking opportunities aligned to your audience and goals. From outreach and relationship building to liaising with organisers and managing follow-up, I make the process seamless, allowing you to show up, deliver genuine value, and build meaningful connections.
"Lottie has been an amazing help for me in promoting my work through landing me speaking opportunities and through other avenues. Her ability to communicate key points in a friendly and business-astute way has been invaluable. She’s also been really proactive on my behalf, both in approaching potential opportunities for me, and in managing the process and support that follows. As well as being such a good communicator and a great ally, she is also just a brilliant person - great listener, friendly, smart, positive, empathetic - super to work with. She’d be an asset for anybody’s B2B comms and beyond. Thoroughly recommended!"
- Nick Robinson, bestselling business author and executive coach
"It’s always a pleasure working with Lottie. She brings a can-do attitude to every project and tackles any challenge with confidence and ease. She can research complex topics and turn them into thoughtful, well-structured content. Lottie is versatile, adaptable, and a genuine pleasure to work with. I would recommend Lottie to anybody looking for a talented freelancer who can slot right in and feel like a part of the team."
- Rebecca Weber, project & account manager at alumi marketing
"Lottie is excellent at getting to grips with a topic, whether it’s straightforward or highly complex, and turning it into clear, engaging SEO-friendly copy. She’s incredibly reliable, easy to work with, and someone you can trust to deliver high-quality work with minimal direction."
- Beth Kempster, co-director at alumi marketing
Get in touch
Whether you’re looking for strategic PR, thoughtful copy, or an experienced partner to support your team, I’d love to hear from you. Share a few details below and I’ll be in touch to talk through next steps.
Email: hello@lottie.buckley.co.uk
